Marketing is a commercial function, not a content department
If marketing cannot be discussed in the same language as revenue, cost and pipeline, it will always be treated as discretionary.
About
Senior marketing leadership, personally led.
The Chalkboard gives established South African businesses the strategic marketing leadership, structure and accountability they need to turn fragmented activity into one connected growth system.
Founder
Led by Stacey-Leigh Chalklen-Platt.
More than 20 years across marketing leadership, brand strategy, CRM, integrated campaigns, customer communication, e-commerce, digital transformation, publishing, sales enablement and customer experience.
Stacey-Leigh leads every client engagement personally — the diagnosis, the strategy, the Marketing Architecture Blueprint™, the priorities, the governance and the senior client relationship. There is no handover to a junior execution team.
- Marketing architecture and integrated planning
- Brand positioning and messaging
- CRM, customer communication and lifecycle strategy
- Integrated campaigns and customer experience
- E-commerce, digital transformation and publishing
- Sales enablement and commercial performance frameworks
Companies Stacey-Leigh Has Worked With
Organisations encountered across more than 20 years of marketing leadership, client and project work. This reflects Stacey-Leigh’s career experience, not a claim that each organisation is a current client of The Chalkboard.
SAMADHNew MediaThe Creative CounselVodacomCell CUnileverNampakBlue Label TelecomsStandard CharteredRadisson BluTC DirectLeegraDiscoveryABSAGIBSEHLFurniture CitySAMADHNew MediaThe Creative CounselVodacomCell CUnileverNampakBlue Label TelecomsStandard CharteredRadisson BluTC DirectLeegraDiscoveryABSAGIBSEHLFurniture City
How engagements are resourced
Senior-led, resourced deliberately.
The Chalkboard is not a traditional agency with a permanent delivery department. Every engagement is led by Stacey-Leigh. Where a brief requires specialist execution, independent professionals are brought in for the specific scope — such as design, copy, content, development, CRM, automation or media. Clients know who is involved and why.
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Point of view
What I believe about marketing.
Structure beats volume
Most businesses do not need more campaigns. They need fewer, better-connected decisions made in the right order.
Strategy is worthless if the team cannot run it
A plan is only finished when the people who have to execute it understand their part in it.
Senior ownership cannot be delegated to a supplier list
Someone has to hold the whole picture. That responsibility is the work — not an account-management layer on top of it.
Your business may not need more marketing. It may need one clear system.
Start with a Commercial Growth Review and identify what should change first.
Start Your Growth Review
No generic pitch. No obligation. Clear next steps.
- A clearer view of what is blocking marketing performance
- The most important strategic priorities to address first
- A recommendation on the right next step for your business